Profound alternatives: 8 AI visibility tools for 2026

The main Profound alternatives with self-serve prices in 2026 are Asky, Peec AI, Otterly.AI, the Semrush AI Visibility Toolkit, Ahrefs Brand Radar, Scrunch, AthenaHQ and SE Visible. Profound sells brand plans as custom Enterprise contracts after a free 7-day trial. Asky leads this list for teams that want the platform to fix what it finds, not only report it.

Entry plans start at $29 a month for Otterly.AI and $50 for an Ahrefs Brand Radar prompt package. Peec AI starts at $95 (€85 in the EU), and SE Visible and the Semrush toolkit at $99. Asky starts at €99, Scrunch at $250 and AthenaHQ at $295 after a free tier. Every vendor fact comes from its own website, checked on October 10, 2026.

Why do teams look for a Profound alternative?

The clearest difference is how you buy. Profound's pricing page lists a free 7-day brand trial with 50 recommended prompts, then custom Enterprise pricing. Agencies get a separate plan at $99 a month plus $399 per client workspace (Profound).

Two other differences show up in a trial. The trial runs a recommended prompt set in one region and language, so you cannot test your own buyer questions before talking to sales. API access, exports and ChatGPT Shopping are listed for Enterprise.

Profound fits best for enterprise marketing teams that want ChatGPT Shopping tracking, market-wide prompt demand data, and custom agents. The alternatives below suit brand teams that want a published price, a monthly plan, or content and technical work carried out on a self-serve plan.

What do tools like Profound and Scrunch actually measure?

They run a fixed set of buyer questions on AI engines on a set schedule, usually daily. For each answer they record whether your brand appears, where it ranks, how it is described and which sources the engine cites.

From those answers they calculate a few core metrics. Visibility is the share of answers that name your brand. Share of voice compares your mentions with those of your competitors, and citation share is the share of cited sources that point to your own site.

Many tools now go further. Profound adds FactCheck, which checks factual claims against your knowledge base, and Agent Analytics, which shows AI crawler visits and the traffic AI search sends to your site. Scrunch adds AEO site audits and agent traffic from CDN integrations. The useful question is not what a tool measures but what it helps you change.

Where do you find Profound's main features in other tools?

Most of Profound's headline features have a counterpart in at least two of the alternatives. The table maps each one to the tools whose own pages describe something similar.

How we chose these alternatives

We included tools that buyers compare with Profound, that publish a self-serve price, and that track at least ChatGPT and Google's AI answers. We read each vendor's pricing, product and help pages on October 10, 2026. We judged each tool on flexibility, depth of analysis, what happens after measurement and pricing clarity, with the most weight on what happens after measurement.

1. Asky: best for teams that want SEO and GEO fixes shipped

Overview

Asky is the AI-native SEO and GEO platform from Asky Labs AB in Stockholm. Its agent ranks the next actions from a knowledge graph of your brand and carries them out, closing the loop from insight to execution. Compared with Profound, Asky publishes prices for its brand plans, from €99 a month, and its self-serve 7-day trial runs on your own prompts.

Strengths

• Daily tracking on three engines of your choice, ChatGPT, Perplexity and Google AI Overviews by default. Google AI Mode, Gemini, Microsoft Copilot and Claude are paid add-ons, and answers are captured from the interfaces buyers use rather than relying only on model APIs.
• A single ranked queue of next actions across content, refreshes, technical fixes, third-party sources and community threads, based on a knowledge graph of your brand.
• Pages written, refreshed and translated, then published to Webflow, WordPress or Sanity one field, block or widget at a time. A technical audit covers 104 issue types, with supported issues fixed automatically or in one click.
• Brand fact checks: AI answers are checked against the brand facts you set, with a verdict per claim and, where the engine cited one, the source behind it.
• Search Console, GA4, Bing Webmaster Tools, AI crawler logs and the Asky MCP server, with unlimited seats.

Weaknesses

• Three CMS integrations, chosen for depth: each edit targets a specific field and is verified.
• One brand per self-serve workspace, with more brands arranged through support.
• Each country a prompt runs in uses its own prompt slot, so the price follows the markets you track.

Best for

Mid-market teams that want tracking, prioritization and execution in one platform, on a published price. Our Profound comparison covers both side by side.

2. Peec AI: best for daily analytics with recommended actions

Overview

Peec AI, based in Berlin, describes itself as "AI search analytics for marketing teams". Compared with Profound, it publishes three brand plans from $95 a month, or €85 for EU visitors, each with unlimited users.

Strengths

• Brand fact checks give claims in tracked answers a verdict against facts you enter, with the pages the engine cited.
• Recommended actions and an in-app agent, with an MCP server on every plan.
• Content optimization turns an action into an editable page draft, with WordPress publishing where it is enabled for the account.
• Crawl insights from server and CDN logs, plus GA4 referral tracking.

Weaknesses

• Starter covers one country, so tracking several markets means Pro or above.

Best for

Teams moving from Profound that want daily analytics and recommended actions with unlimited users. See our Peec AI comparison.

3. Otterly.AI: best for monitoring on a small budget

Overview

Otterly.AI, from Austria, starts at $29 a month for 15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Compared with Profound, it has the lowest-priced paid plan in this list and a trial you start yourself.

Strengths

• Unlimited seats and a 7-day trial without a credit card.
• Weekly recommendations, content briefs and GEO audits of individual URLs.
• An API, MCP server and AI crawler analytics from the Standard plan at $189.
• A Looker Studio connector for recurring reports, from Standard.

Weaknesses

• The Lite plan has no API or MCP access, and no CMS publishing is described.

Best for

Small teams that want dependable monitoring before they invest more. Read our Otterly.AI comparison.

4. Semrush AI Visibility Toolkit: best for teams already using Semrush

Overview

Semrush, an Adobe company since April 2026, sells the AI Visibility Toolkit at $99 a month per domain, with 25 prompts. Compared with Profound, it puts AI visibility inside a familiar SEO suite at a published price.

Strengths

• AI visibility next to Semrush's keyword, backlink and site audit data.
• Competitor research, cited domains and URLs, and AI search health checks in Site Audit.
• Prompt tracking in more than 220 countries and territories.
• Semrush One bundles SEO and AI search from $199 a month.

Weaknesses

• Brand performance reports cover one domain and one location per subscription, with more at $99 a month each, and each extra user needs their own $99 toolkit license on top of the Semrush user fee.

Best for

SEO teams that already work in Semrush. Our Semrush comparison has the details.

5. Ahrefs Brand Radar: best for researching a whole market

Overview

Ahrefs, based in Singapore, adds custom AI prompt tracking to its paid plans, starting with 5 daily prompts on Lite at $129 a month. Prompt packages, sold without an Ahrefs plan, start at $50 a month for 2,500 checks. Compared with Profound, it sells market-wide AI data on monthly plans: its AI visibility indexes start at $199 a month per platform.

Strengths

• Prebuilt indexes of AI answers for category and competitor research, with no prompts to write.
• Ahrefs' backlink and SEO data in the same account.
• Bot Analytics shows AI crawler visits from your server or CDN.
• API and MCP access from the Lite plan.

Weaknesses

• A small custom-prompt allowance on base plans, with more prompts sold as packages, and no free trial.

Best for

Ahrefs users who research markets more than they track a fixed prompt set. See our Ahrefs comparison.

6. Scrunch: best for enterprise AEO audits

Overview

Scrunch, acquired by Sitecore in June 2026, offers a self-serve Core plan at $250 a month for 125 prompts and 5,000 responses on ChatGPT, Perplexity, Google AI Overviews and Copilot. Compared with Profound, it pairs a self-serve entry plan with an enterprise tier.

Strengths

• AEO site audits, crawl readiness checks and agent traffic analytics.
• Draft, approve and publish inside SitecoreAI for Sitecore customers.
• Agent Experience Platform pages built for AI agents, on Enterprise.
• Query, response and agent traffic APIs on Enterprise.

Weaknesses

• Core covers one country and one language, and prompts run daily for their first 14 days, then every 72 hours by default, with on-demand refreshes available.

Best for

Enterprise brands that want AEO audits, agent traffic and recommendations, with publishing in SitecoreAI.

7. AthenaHQ: best for credit-based tracking with publishing

Overview

AthenaHQ, from San Francisco, offers a free tier with 300 credits and a Starter plan at $295 a month, or $245 a month billed annually, for 3,600 credits a month. One credit buys one AI response, and some models use five. Compared with Profound, it offers a free tier and a self-serve paid plan with content publishing.

Strengths

• Starter covers ChatGPT, Perplexity, Gemini, Claude, Copilot and more models, as listed on its pricing page.
• Content Hub drafts and publishes to Webflow, WordPress, Sanity, Contentful and other CMSs.
• Search Console and GA4 connections and site health audits.
• Scheduled PDF reports for stakeholders.

Weaknesses

• Volume is metered in credits rather than prompts, so cost depends on engines and cadence.

Best for

Growth teams that want tracking and content publishing without a sales contract.

8. SE Visible: best for the most prompts per dollar

Overview

SE Visible, part of SE Ranking, starts at $99 a month, or $79 a month billed annually, for 200 prompts. It tracks ChatGPT, Gemini, AI Mode, Perplexity and AI Overviews and offers a 10-day trial. Compared with Profound, it puts a large prompt allowance on a published entry plan.

Strengths

• A large prompt allowance at entry level and unlimited users.
• Engines do not use up the prompt allowance, so each prompt can run on all five.
• An API with visibility metrics and cited domains and URLs.
• Works alongside SE Ranking's audit and content tools.

Weaknesses

• No native Search Console or GA4 connection in SE Visible itself, and each project tracks one location.

Best for

Teams that need wide prompt coverage at a low monthly price.

How should you plan the switch?

Plan the switch in four steps, and export your data before the contract ends. Profound lists CSV and JSON exports on Enterprise.

1. Export your Profound prompts, topics and competitor list, and note the visibility and citation figures you report today.
2. Load the same prompt set into two alternatives and run both trials in the same week, in the same countries and on the same engines.
3. Open a sample of individual answers in each tool and check them against what you see in ChatGPT, Perplexity and Google yourself.
4. Compare what each tool tells you to do next and how much of that work it can carry out for you.

Keep your historical numbers in a spreadsheet so trends stay comparable after the move. Expect small differences in absolute figures between tools, because each captures answers in its own way.

Which Profound alternative fits your team?

Choose by the job Profound was meant to do for you.

• Insight and execution in one platform: test Asky.
• Clean daily data, recommended actions and unlimited users: test Peec AI.
• Budget first: start with Otterly.AI or SE Visible.
• An SEO team that lives in Semrush or Ahrefs: try their AI tracking first.
• Credit-based tracking with content publishing on one bill: try AthenaHQ.

For a wider view, see our ranking of the best AI visibility tools in 2026 and our AI visibility tool pricing guide.