Peec vs Asky: tracking, actions and pricing side by side

The Peec vs Asky choice turns on where the work should end: a ranked list your team works through, or an approved change on your site. Asky (askylabs.com) is the AI-native SEO and GEO platform from Asky Labs AB, and it publishes the pages and refreshes you approve. Peec AI calls itself "AI search analytics for marketing teams." Buyers weighing a Peec AI alternative can hold both to our evaluation framework for AI visibility.

Last checked: 30 September 2026. Every Peec fact below comes from Peec's own pages or named third-party sources. If something has changed, tell us at [email protected] and we will update the page.

Correction note: An earlier version of this comparison, published on 10 September 2026, contained statements about Peec that were out of date or wrong. We rewrote it on 30 September 2026. The corrected topics are country coverage per plan, MCP write tools, API access, fact-checking (Brand Perception), log connectors, technical checks, content features and feature names.

Peec or Asky: what's the short verdict?

The main trade-off is analytics against execution. For one monitored country, Peec costs less: Starter is €85 a month in Europe ($95), while Asky starts at €99. A European mid-market team tracking several countries usually lands on Asky if it wants pages written and published in-app, or on Peec Pro if its writers ship the work.

• Choose Peec if you monitor one to three markets, your writers work from briefs, and you value daily fact-checking, MCP depth or log connectors.
• Choose Asky if you track several countries, want Search Console data beside AI answers, and want approved pages published to your CMS.

How do Peec and Asky compare side by side?

Here is where Peec and Asky stand as of September 2026.

Sources: Peec's pricing page, AI instructions, prompt setup docs, Actions docs, fact-checking docs, log connectors, MCP tools, MCP use cases and API docs; Asky pricing, Asky markets and languages, Asky issue reference and Asky crawler logs, all checked 30 September 2026.

Peec and Asky both check AI claims against your facts. An EBU study led by the BBC in 14 languages found one or more significant issues in 45% of AI assistants' answers about news.

Peec

Overview

Berlin-based Peec AI is an AI search analytics platform for marketing teams and agencies. Each prompt runs daily from one chosen country, with most engines captured in a logged-out browser. It reports visibility, position, share of voice and sentiment, with AI citation tracking down to the URL. Its Actions rank next steps on one impact scale across Site audit, Owned and Earned work, with briefs, and an Impact view charts the results.

Strengths

• Source and gap analysis: URL-level sources, query fan-outs, citation share and a Gap analysis of sources naming competitors but not you, the basis of competitor gap analysis.
• Fact-checking on every plan: Brand Perception tests claims from daily tracked answers against your facts and shows the source pages; Objections starts on Pro.
• MCP depth: 51 read and 48 write tools on every plan, plus published recipes for outside assistants.
• Traffic, commerce and ads data: eight log connectors including CloudFront and Akamai, Google Analytics 4 referrals, ChatGPT Shopping tracking and a ChatGPT Ads page.

Weaknesses

• Enterprise-only models: on brand plans, Claude needs Enterprise, and visibility differs by engine; each extra self-serve model costs $35 to $165 a month by plan.
• Country caps: one country per project on Starter and three on Pro and Advanced; a fourth in one project needs Enterprise.
• No native publishing: Peec's AI-instructions page says it deliberately "does not write or publish content itself." Its docs describe briefs and early-access page rewrites, and its MCP use cases show an outside assistant publishing drafts to WordPress; none describes Webflow or Sanity.
• No Search Console or Bing connection in Peec's docs, which describe Google Analytics 4 referrals; a community MCP recipe brings Search Console queries in through an outside assistant.

Best for

Peec fits marketing teams and agencies that want focused AI search analytics in one to three markets, with writers to act on its Actions.

Asky

Overview

In Asky's AI-native platform, SEO and generative engine optimization share one workspace across every tracked market. Six engines are captured daily from their consumer interfaces; Claude runs through its official API with web search on. Each gap Asky finds becomes a ranked item: new content, a refresh, a technical change, a third-party source or a discussion. Asky then shows what changed after every optimization and feeds the result into the next decision.

Asky runs a site-wide technical SEO and GEO audit of 104 issue types. Its checks cover classic SEO and technical optimization for AI retrieval. As on Peec, Asky's MCP server comes with every plan. Brand alignment checks what AI engines say against your brand profile and shows linked citations as a starting point for the fix.

Strengths

• Native content and publishing: briefs, drafts, targeted refreshes and translations into 27 languages, published to Webflow, WordPress or Sanity through Asky's CMS integrations after approval. A refresh changes only the approved passages.
• No country cap on any plan: included prompts can be spread across any of Asky's 46 locations.
• Search data beside AI answers: connected Search Console and Bing Webmaster Tools put rankings, clicks and impressions next to AI visibility. Across 55,936 queries, 37% of the domains LLM-based search engines cited were unique to them, according to an arXiv study.
• Engines priced per prompt: a fourth engine on 150 prompts costs €37.50 a month, against €70 ($85) on monthly billing for a fourth model on Peec Pro. Claude costs €2 per tracked prompt a month on any plan.

Weaknesses

• A higher single-country entry price: plans start at €99 a month before VAT, with no country cap and Search Console data, against €85 ($95) for Peec Starter.
• Built for action over traffic analytics: Peec lists eight native log connectors, including CloudFront and Akamai. Asky reads logs from a live snippet on Cloudflare or your own server, from CSV or JSON uploads, or from a connected WordPress site once a day.
• A separate weekly brand check: brand alignment re-runs weekly on 20, 50 or 100 prompts, while Peec draws claims from its daily answers.
• Brand and content, not catalogs: Asky has no shopping view like Peec's AI Shopping, which tracks SKU-level visibility in ChatGPT.

Best for

Asky fits multi-country teams that want to approve a finished page instead of briefing a writer.

How much do Peec and Asky cost?

For a single country, Peec costs less. Peec Starter, Pro and Advanced cost €85, €205 and €425 a month in Europe ($95, $245, $495), and Asky Core, Scale and Momentum €99, €399 and €899, all before VAT.

Peec's plans cover 50, 150 and 350 prompts on three models, Naver AI among the options; extra models cost €30 to €140 a month, and Enterprise is custom. Asky's plans cover 50, 200 and 200 prompts; each added prompt costs €0.75 a month, and Enterprise is on request. Both include unlimited seats and a 7-day free trial, Peec's length per its press release. Asky's annual plans include two free months, and articles start on Scale at 80 credits each, about 12 a month on its 1,000 credits.

Asky preselects ChatGPT, Perplexity and Google AI Overviews. Google's I/O 2026 keynote reported over 2.5 billion monthly active users for AI Overviews and over 1 billion for AI Mode.

Take 50 prompts in each of three countries, 150 tracked prompts, on four engines. Peec Pro, the first plan with three countries, costs €275 ($330) a month billed monthly (€205 plus €70 for the fourth model), with fact-checking on 10 prompts and monthly Objections. Asky Core costs €211.50 (€99, €75 for 100 extra prompts, €37.50 for the fourth engine), with a weekly list and nothing published. Asky Scale with the fourth engine on its 200 prompts costs €449, with a daily list, CMS publishing and credits for about 12 articles.

When should you choose Peec or Asky?

Pick Peec for monitoring depth or one country; pick Asky for several countries and approved changes written into your CMS.

Choose Peec when

• You monitor one market and want the lower entry price.
• Your writers and developers already work from briefs, ranked by impact.
• You sell through ChatGPT Shopping and want SKU-level visibility.

Choose Asky when

• You track four or more countries in one project without an Enterprise contract.
• You want approved pages pushed live to Webflow, WordPress or Sanity.
• You want Claude on a self-serve brand plan.

What should you check before you commit?

Run one market through both trials, starting with answer capture. In an arXiv preprint of 1,536 commercial-advice answers, ChatGPT's chat interface and its API had a mean cited-domain overlap of only 12.0% for the same query, and Gemini's 14.8%. Both vendors use APIs for some models, so ask which. More vendor pairings sit in our side-by-side comparisons.

• Load the same prompts, countries and engines into both trials.
• Confirm each engine runs in each country, and price every country, engine and renewal.
• Compare one existing page after Peec's early-access content optimization and after an Asky refresh.
• Check security and procurement needs, such as SOC 2, SSO and a DPA, with both vendors.

One market and a lower price point to Peec; several countries and approved pages published to your CMS point to Asky.