AI visibility tool pricing in 2026: 10 tools compared

Paid entry plans for AI visibility tools cost between $29 and $295 a month in October 2026, and enterprise contracts are quoted on request. Most vendors price by tracked prompts, then charge for extra engines, countries, seats or credits, so the sticker price rarely matches the bill. Below is what ten tools cost, what each price actually meters, and what one tracked AI answer costs once you normalize.

Every price comes from the vendor's own pricing page, read on October 10, 2026. Euro prices are shown where the vendor bills in euros or shows euros to EU visitors, and where a vendor's own pages disagree, we used the pricing page. For features beyond price, see our guide to the best AI visibility tools in 2026.

Cost per tracked answer divides the monthly list price by the answers a plan collects in 30 days. That is prompts times included engines times daily runs, or the vendor's stated answer count. Prices are list prices before tax in the vendor's currency, on monthly billing.

On that basis, one tracked answer costs from about $0.003 on SE Visible to $0.13 on the Semrush toolkit, and most tools land between $0.01 and $0.05. It is a fair way to compare tracking volume, but it ignores everything else a price includes.

Are AI visibility tools priced per prompt, engine, country or seat?

Most AI visibility tools price per tracked prompt and then add charges for engines, countries, seats or credits. Knowing which of the five units a vendor meters tells you how the bill will grow.

• Prompts. The base unit almost everywhere: the buyer questions you track, usually run daily.
• Engines. Some plans include a fixed set, others let you pick three, and extra engines cost more.
• Countries. Many tools count each country a prompt runs in as another prompt or check, so a multi-market program multiplies the count.
• Seats. Most tools here include unlimited users; the Semrush toolkit is licensed per user.
• Credits. AthenaHQ sells credits, one per AI answer. Peec AI's agency plans size accounts in credits, one per prompt, model and day.

What does an AI visibility tool cost a mid-sized B2B company?

For 100 to 250 prompts on three or four engines, self-serve plans on this list cost roughly $100 to $500 a month. Where you land depends on how many countries you track and whether you want content and fixes included.

Otterly.AI Standard tracks 100 questions for $189, Peec AI Pro 150 for $245, and SE Visible Basic 200 for $99 or Core 450 for $189. Asky covers 150 in one country for €174 on its entry plan, or 200 with content creation and CMS publishing for €399. Enterprise contracts at Profound, Scrunch or Semrush are quoted individually.

Is €450 a month for 250 prompts on three engines a fair price?

€450 for 250 prompts works out at €1.80 per prompt a month, or about €0.02 per tracked answer with daily runs. For tracking alone, that sits at the upper end of self-serve prices. It is fair if the price also covers content creation, fixes or publishing, because those replace work your team would otherwise do.

For comparison, 250 prompt slots on three engines cost €249 a month on Asky's entry plan, or €436.50 on its Scale plan with content creation and CMS publishing. Peec AI Advanced includes 350 prompts for €425, Otterly.AI Premium 400 for $489 and SE Visible Core 450 for $189.

Scrunch's Agency Core plan costs $500 a month for 250 prompts across three brand workspaces. Ask any vendor that quotes €450 what the price includes beyond tracking.

What should the price include beyond tracking?

Decide which work you want the tool to take off your team, then check which prices cover it. Tracking is the cheapest part of an AI visibility program, and acting on the data is where most of the effort goes.

• Accuracy checks. Whether the tool flags wrong facts about your brand, and on which plan.
• Content. Briefs, drafts or full pages written from what AI engines cite.
• Publishing. Direct publishing to your CMS, or copy and paste.
• Technical checks. A site audit and AI crawler logs that show what engines can read.
• Data access. Search Console and GA4 connections, an API or an MCP server.

1. Asky: €99 to €899 a month

Plans and prices

Core costs €99 a month for 50 prompts and 250 credits, Scale €399 for 200 prompts and 1,000 credits, and Momentum €899 for 200 prompts and 1,000 credits. Enterprise is priced on request. Prices are in euros before VAT, annual billing costs ten times the monthly price, and every self-serve plan starts with a 7-day trial.

What the price includes

Asky is the AI-native SEO and GEO platform from Asky Labs AB, so its price covers tracking and the work that follows. Every plan tracks three engines of your choice daily in up to 46 countries and ranks the next actions, weekly on Core and daily from Scale. It also includes the technical audit, AI crawler logs, Search Console, GA4 and Bing data, an MCP server and unlimited seats. Scale adds content creation, refreshes and publishing to Webflow, WordPress or Sanity, and Momentum adds automatic fixes for supported technical issues.

Best for

Teams that want tracking and the work that follows in one price. Asky's pricing page lists each self-serve plan and prices the prompts, engines and credits you add, and its page on AI visibility tracking explains what each answer records.

2. Peec AI: $95 to $495 a month

Plans and prices

Starter costs $95 a month (€85 for EU visitors) for 50 prompts, Pro $245 (€205) for 150 prompts, and Advanced $495 (€425) for 350 prompts. Annual billing saves 15%, according to Peec AI.

What the price includes

Daily tracking on three models you choose, unlimited users and competitors, recommended actions, gap analysis and a crawlability audit. It also includes an MCP server, crawl insights and brand fact checks, with 5 facts on Starter and 20 on Pro.

Costs to watch

Starter covers one country and Pro three. An extra model costs $30 a month on Starter with annual billing, and the API starts on Pro.

Best for

Teams that want clean daily tracking and recommended actions with unlimited seats. Our Peec AI comparison covers features in depth.

3. Otterly.AI: $29 to $489 a month

Plans and prices

Lite costs $29 a month for 15 prompts, Standard $189 for 100 prompts and Premium $489 for 400 prompts. Annual billing, listed as 15% off, lowers these to $25, $160 and $422 a month. EU visitors see the same numbers in euros on the Otterly.AI pricing page.

What the price includes

Daily tracking on ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, unlimited seats and GEO audits of individual URLs. AI recommendations refresh weekly, three a week on Lite and all of them from Standard. From Standard, it adds an API, MCP server and AI crawler analytics.

Costs to watch

Each country a prompt runs in counts as another prompt. AI Mode, Gemini and Claude are paid add-ons, with AI Mode at $9 a month on Lite, and extra prompts cost $99 per 100 on Standard and Premium only.

Best for

Small teams that want the lowest paid entry price on this list. See our Otterly.AI comparison.

4. Profound: quoted by sales

Plans and prices

Brands get a free 7-day trial with 50 recommended prompts, then custom Enterprise pricing. Agencies can buy Agency Growth at $99 a month plus $399 a month per client workspace with 100 prompts, as listed on Profound's pricing page.

What the price includes

The trial covers ChatGPT, Gemini and Google AI Overviews in one region and one language, with limited Agent credits. Enterprise adds more answer engines, API and MCP access, FactCheck and more Agent credits.

Costs to watch

No brand price is published after the trial, so request a quote for your prompts, engines and regions before you compare.

Best for

Large brands buying an enterprise contract. Our Profound comparison sets out the trade-offs.

5. Semrush AI Visibility Toolkit: $99 a month per domain

Plans and prices

The toolkit costs $99 a month per domain, on monthly or annual billing, for 25 prompts and one user. Semrush One, which combines SEO and AI search, costs $199 a month for 50 prompts or $299 for 100, according to Semrush.

What the price includes

Daily prompt tracking on ChatGPT, Google AI Mode or Gemini, weekly brand reports that also cover Perplexity, competitor research, cited domains and URLs, and AI search checks in Site Audit.

Costs to watch

Each extra domain or location costs $99, and each extra user needs their own AI visibility license. Content tools and the reporting add-on are sold separately.

Best for

Teams already on Semrush that track one domain. Read our Semrush comparison for more.

6. Ahrefs Brand Radar: from $50 a month, or in Ahrefs plans from $129

Plans and prices

Custom prompts come with Ahrefs plans from Lite up. Lite at $129 a month includes 5 daily prompts on one platform, Standard at $249 includes 10 and Advanced at $449 includes 20. Prompt packages, which you can buy without an Ahrefs plan, start at $50 a month for 2,500 checks. The AI Visibility Index costs $199 a month per platform or $699 for all.

What the price includes

Tracking on Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, with Claude at eight checks per update, plus Ahrefs' SEO tools on Lite and up.

Costs to watch

Each prompt uses one check per platform, location and update, so Lite's 150 checks cover 5 daily prompts on one platform. Ahrefs does not offer a free trial.

Best for

Ahrefs customers adding AI tracking to their SEO stack. See our Ahrefs comparison.

7. Scrunch: from $250 a month

Plans and prices

Core costs $250 a month for 125 prompts and 5,000 responses on ChatGPT, Perplexity, Google AI Overviews and Copilot. Agency Core costs $500 a month for 250 prompts across three brand workspaces, per Scrunch.

What the price includes

Five users, site audits, citation tracking, agent traffic analytics and a 7-day trial.

Costs to watch

Core covers one country and one language. New prompts run daily for their first 14 days, then every 72 hours by default, and any prompt can be refreshed on demand. Scrunch's trial FAQ says the 7-day trial requires a credit card.

Best for

Single-brand teams, especially SitecoreAI customers.

8. AthenaHQ: from $295 a month

Plans and prices

A free tier includes 300 credits. Starter costs $295 a month, or $245 a month billed annually, for 3,600 credits a month, where one credit equals one AI response, on AthenaHQ's pricing page.

What the price includes

Tracking on ChatGPT, Perplexity, Gemini, Claude, Copilot and other models, Search Console and GA4 connections, content tools and site health audits.

Costs to watch

Responses from some models, including Claude, cost 5 credits each, and the API is a paid add-on on Starter.

Best for

Teams that prefer paying per answer rather than per prompt.

9. SE Visible: $99 to $355 a month

Plans and prices

Basic costs $99 a month, or $79 a month billed annually, for 200 prompts. Core costs $189 or $151 for 450 prompts, and Plus $355 or $284 for 1,000 prompts, per SE Visible.

What the price includes

Daily tracking on ChatGPT, Gemini, AI Mode, Perplexity and AI Overviews, unlimited users, an API and a 10-day trial. Engines do not use up the prompt allowance.

Costs to watch

Each project tracks one location, and Basic includes three projects.

Best for

Teams that want the most prompts per dollar among the tools compared here.

10. LLM Pulse: €49 to €449 a month

Plans and prices

Starter costs €49 a month with weekly tracking or €79 with daily tracking, for 50 prompts. Growth costs €99 or €149 for 150 prompts, and Scale €299 or €449 for 450 prompts, per LLM Pulse.

What the price includes

Tracking on ChatGPT, Perplexity, Gemini, AI Mode and AI Overviews, unlimited team members, an MCP server, per-URL technical GEO reports and its GEO Writer.

Costs to watch

The €49 headline price is for weekly tracking, sentiment starts on Growth, and each country and language combination uses its own prompt. Extra prompts cost €1 each a month, and the trial asks for a payment method.

Best for

Budget-conscious teams that can work with weekly data. Our guide to AI visibility tools for European companies compares hosting and billing too.

What do common programs cost with Asky?

These worked examples use list prices in euros before VAT, with three engines included. Prices change often, so confirm current figures with each vendor before you buy.

Which price point fits your team?

Write down the prompts, countries, engines and users you need for a full year, then price that program at two or three vendors.

• One market and a small budget: Otterly.AI Lite or Peec AI Starter.
• Two or three countries on a mid-sized budget: Asky Core with extra prompt slots, SE Visible Basic or Otterly.AI Standard.
• Content and publishing in the same price: Asky Scale, or AthenaHQ if you prefer credits.
• An SEO team already on Semrush or Ahrefs: their AI add-ons, while the included prompts cover your program.
• Enterprise contracts across many brands and engines: Profound or Scrunch Enterprise.

Pick the tool whose price covers the work you need done, not only the dashboard.