AirOps vs Asky: two ways to run SEO and GEO, compared

For readers scouting an AirOps alternative, AirOps vs Asky comes down to who designs the program: your team with AirOps' tools or experts, or a preset SEO and GEO platform. Asky (askylabs.com), the AI-native SEO and GEO platform from Asky Labs AB, turns search data into ranked actions, then into approved drafts and CMS updates. AirOps, whose homepage reads "Run the strategy that wins AI discovery," pairs its platform with strategy and execution services.

Last checked: 30 September 2026. Every AirOps fact below comes from AirOps' own pages or named third-party sources. If something has changed, tell us at [email protected] and we will update the page.

AirOps or Asky: what's the short verdict?

Who builds the program is the biggest trade-off, and a mid-market team that wants it preconfigured lands on Asky. AirOps is a content engineering platform where a team designs its own operations or hands them to AirOps' experts. Asky, built for SEO and GEO, ranks the work at a list price, then drafts and publishes it once approved.

• Choose AirOps if you want to shape your own Playbooks and Workflows, use AirOps Services or publish to a CMS beyond Webflow, WordPress and Sanity.
• Choose Asky if you want a ranked queue, a site-wide technical audit and tracking in several countries, preconfigured, from €99 a month before VAT.

How do AirOps and Asky compare side by side?

The eight rows below compare AirOps and Asky as of September 2026, drawing on our AI visibility buying framework.

Sources: AirOps pricing, core concepts, relaunch post, Insights settings, Page 360 report, Grid templates, web research tools, Agent Analytics, opportunities, Campaigns, Power Agents, CMS steps and Insights API; Asky pricing, issue reference, crawler logs, markets and languages and WordPress connection; all checked 30 September 2026.

Team capacity decides between building in AirOps and approving in Asky: in Gartner's CMO Spend Survey, 54% of 401 CMOs and other marketing leaders reported insufficient resources.

AirOps

Overview

AirOps calls itself "the content engineering platform for AI search," with plain-language Playbooks as its "preferred action surface" for turning Insights data into work. Grids run Playbooks across many rows, Workflows are "a lower-level visual builder," and prebuilt Power Agents cover jobs such as content refresh. The Quill agent builds Playbooks and Campaigns from plain requests. Insights tracks prompts daily on up to six engines named in its docs, with Claude on by default only for Enterprise.

Strengths

• Workflow flexibility: Workflows mix model steps, human review, code and API calls. Knowledge Bases add Google Drive or warehouse data, so a team can shape almost any AI content workflow.
• Publishing reach: AirOps' docs list 13 CMS publishing steps, among them Contentful, Shopify, Framer and Ghost, and Grids run a Playbook across hundreds of rows. That suits persona variants: 78% of marketers say they need more personalized content than they can produce, according to Salesforce.
• Measurement and outreach: each Campaign's Measurement tab shows whether citation rate, share of voice, sentiment and search traffic moved after publishing. Outreach to the third-party pages shaping AI answers runs "through your own contacts and relationships."
• Expert services: AirOps Services, expanded in September 2026, sets and executes strategy "hand in hand with your team," and Enterprise adds a Forward Deployed Engineer add-on.

Weaknesses

• No published prices: plan buttons read "Start for free" or "Work with us," and the FAQ promises to "create a package that aligns with your goals."
• Several markets need Enterprise: "Multiple Regions, Personas & Languages Tracked" appears only on that plan, and Solo covers ChatGPT only.
• Technical depth: the Page 360 report covers one URL at a time. AirOps' April 2026 SEO audit post says the platform may not fit "deep technical crawling like log file analysis or crawl budget audits."
• Setup: AirOps' April 2026 post lists "Requires setup and defined processes" as its limitation. It also says the platform may not fit teams that don't "yet have a defined content strategy or workflow to scale."

Best for

AirOps fits content organizations that want their own process, designed in-house or by AirOps' experts, and enterprises tracking several regions and personas under one contract.

Asky

Overview

Asky covers SEO and AI search optimization in one preconfigured system, for teams that would rather approve work than design it. Brand alignment checks what AI engines say against your brand profile, with linked citations as a starting point for the fix. In one study, 11.0% of 98,020 atomic claims in Google AI Overviews were unsupported by the pages they cited, according to an arXiv preprint.

Asky's native CMS integrations publish approved drafts, and refreshes change only the approved passages. AirOps grounds work in Brand Kits and Knowledge Bases; Asky connects its data into a knowledge graph of the brand: products, entities, pages, topics, competitors and citations. Asky's long-term vision is an AI agent that runs a company's SEO and GEO autonomously.

Strengths

• A ranked queue without setup: content, refresh, technical, third-party and discussion opportunities sit in one prioritized list. That turns citation gap analysis into next actions.
• Content from the queue: an opportunity opens as a brief and a draft grounded in your brand profile and cited sources, with nothing to build.
• A site-wide technical audit: Asky crawls the site for 104 technical SEO and GEO issue types. It includes checks for making a site LLM-friendly.
• Markets on self-serve plans: Asky tracks prompts daily in 46 locations and 73 prompt languages on every plan, where AirOps lists multiple regions on Enterprise.

Weaknesses

• Preconfigured by design: the queue and content workflows come set up, with no visual workflow builder or code steps. Custom logic runs through Asky's MCP tools or the REST API.
• Fewer CMS integrations, but far deeper ones: AirOps' docs list 13 CMS steps to Asky's three. Asky's writes reach inside a page, to a single Gutenberg block, Webflow CMS field, Elementor widget or Sanity field, and each one is read back. Static Webflow pages and some Elementor widgets receive the changes as copy-ready text.
• A platform, not a services partner: your team runs the program in Asky, while AirOps Services can set and execute strategy with you.
• Approval-first publishing: pages go live only after approval, and automatic writes stop at supported technical fixes, while an AirOps workflow can publish an item directly.

Best for

Mid-market teams where two or three people run SEO, AI search and content with no content engineer get the most from Asky, especially on Webflow, WordPress or Sanity.

How much do AirOps and Asky cost?

AirOps publishes no prices; Asky lists Core at €99, Scale at €399 and Momentum at €899 a month, before VAT.

AirOps' Solo plan has ChatGPT insights, 35,000 tasks a month, Webflow publishing and one user. Pro has 7+ engines, 100,000 tasks, four more CMS (WordPress, Contentful, Strapi and Sanity) and unlimited seats. Enterprise adds multiple regions, personas and languages, custom prompt and page limits, and SSO.

AirOps bills in tasks, whose count "depends on both the step type and the data being processed," per its pricing FAQ. Under combined task billing, Workflows, Playbooks and tracked AI answers share one monthly balance, at one task per answer or four for Claude. Legacy workspaces meter answers in separate Answer Credits.

Asky bills in euros, with Enterprise on request and two months free on annual billing. Core comes with 50 tracked prompts and 250 credits a month, Scale and Momentum with 200 prompts and 1,000 credits, and each extra prompt costs €0.75 a month. Seats are unlimited.

Beyond the three included engines, Google AI Mode, Gemini and Microsoft Copilot each add €0.25 per tracked prompt per month, and Claude €2.

Consider a content team of five that tracks 200 prompts on three engines in one country and publishes ten articles a month. Solo is single-user and ChatGPT-only, so on AirOps this means Pro, if its unpublished prompt limit allows 200. Tracking alone produces 18,000 answers a month, 18% of Pro's 100,000 tasks under combined billing. Power Agent task costs show only in the app, so ten articles cannot be priced from public information.

On Asky, Scale is the cheapest plan with content workflows and covers both jobs for €399 a month before VAT. Ten articles use 800 of its 1,000 monthly credits, with CMS publishing included. A second country takes Asky to 400 tracked prompts and €549 a month, while AirOps lists multiple regions on Enterprise.

When should you choose AirOps or Asky?

Choose AirOps to design the system or buy help running it; choose Asky to approve ranked work in a preset one.

Choose AirOps when

• A content engineer or ops lead wants to build pipelines with code steps, API calls and Grids.
• Your site runs on a CMS outside Webflow, WordPress and Sanity, such as Contentful, Shopify or Ghost, and your AirOps plan includes it.
• You want AirOps' experts, through AirOps Services, to set and run the strategy with your team.

Choose Asky when

• Your writers need briefs and drafts for topics where AI engines cite competitors, and no one builds workflows.
• You track prompts in several countries or languages and want that on a self-serve plan.
• Crawlability and structured data findings should sit in the same queue as content work.

What should you check before you commit?

Test sampling first in both AirOps and Asky, because one answer per prompt may not be typical. On safety benchmarks, repeated runs of the same ChatGPT prompt gave inconsistent responses in up to 21% of prompts, according to a study on arXiv. The same study found the chat interface and API grounded answers in different citations. All our platform comparisons end with a checklist like this.

• Track the same prompts in an AirOps trial or demo and an Asky trial, in every country you sell in.
• Ask each vendor whether answers come from the browser or an API, and how many it collects per prompt per day.
• Confirm the billing unit (tasks or credits) and renewal terms in writing.
• Push one approved Asky edit to a staging copy of your CMS and compare before and after.
• Check security and procurement needs, such as SOC 2, SSO and a DPA, with both vendors.

A process you design points to AirOps; ranked work you approve, at a list price, points to Asky.